Businesses and organizations are always looking for a better
ROI (Return On Investment) when it comes to marketing. Text messaging, because
of its low cost per message and instant connectivity is probably the best bet
in today's electronic media marketing options. More and more businesses and
organizations are turning to text messaging to get their messages out there. It
is a fairly new and exciting marketing option, but it is even more than just a
simple message.
When it
comes to using cell phones to deliver messages there are many more options than
simply sending a text message.
Coupons: Coupon
buying is one of the most popular methods of increasing sales and building a
customer base. Any company can invite existing and new customers to enjoy
discounts by having them text in to receive the coupon, or simply show the text
message to receive a discount on any purchases for a specific period.
Demographics: Collecting
data on demographics is one of the most important aspects of marketing. Having
people vote or do surveys can build a database of people and their likes and
dislikes. Companies can use this information to offer products and services
that their customers are looking for.
With all of the options above anyone who texts in to enter a
contest, to receive a coupon or discount would be added to that company's or
organization's database of phone numbers to contact in the future. This would
have to be clearly stated and agreed to by the person texting in that they
agree to Opt In to the list.
Once you have decided that text messaging may be beneficial
to your marketing campaigns you can take it a step further, especially if you
run a small business with few employees. If you think that you may need to hire
someone to run your text marketing, you may be surprised at how easy and
multifunctional it is.
Most text messaging companies should offer most if not all of
the following to super charge your marketing efforts.
Message
forwarding: You should have the option of forwarding any replies to an
email address or directly to your own cell phone. This way you can check on
replies 24/7 no matter where you are.
Sending
messages from your phone: You should have the option to be able to send
messages right from your cell phone to your lists no matter what time of day or
where you may be.
Scheduling
messages: You should also have the option of scheduling when your
messages will be sent. You can go on vacation and still have your regular messages
go out.
Best Group
Text App is the latest means of contacting customers, staff or members. It
is just as, or more, versatile than any other means of communication. But more
importantly it is quickly becoming the most popular means of receiving
information for anyone with cell phones.
Source:http://bit.ly/2e9kaqd
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